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India’s Green IT and Sustainability Spending to Reach $29.2 Billion in 2013

Green ITMumbai, India – India’s spending on green IT and sustainability initiatives will reach $29.2 billion in 2013, a 17.6 percent increase from $24.8 billion that was spent in 2012, according to Gartner, Inc.

In the Gartner report, titled “Hype Cycle for Green IT and Sustainability in India, 2013”, analysts said while businesses and investors in India are slowly waking up to green and sustainability issues, policymakers in the government are clearly pushing for changes that will likely set the tone for green and sustainable, low-carbon economic growth in the country in the coming years.

“Many Indian organizations still lack the strategic focus that comes with a clear understanding of the core issues and key technologies that bring about real change in the vision for sustainability and green IT in an organization,” said Ganesh Ramamoorthy, Research Director at Gartner. “Therefore, policy initiatives and regulatory measures from the Indian government will be the key drivers for implementation of some of the technologies (such as advanced metering infrastructure, carbon capture and sequestration, intelligent transportation system, and solar energy technology) necessary to usher in low-carbon sustainable growth.”

“A few leading organizations in the country are beginning to implement green IT and sustainability solutions and incorporate them into business operations. However, this is through a piece-meal approach that relies more on the hype surrounding the solutions than on the real benefit of the solution to the organization’s sustainability and green IT vision,” said Mr. Ramamoorthy. “However, the unique challenges faced by India, such as an unreliable power infrastructure, a growing urban-rural divide and increasing population migration to urban areas, will also provide businesses there with the opportunity to innovate and test new cost-effective approaches and green technology solutions that may then be adapted elsewhere – in other developing, or even developed nations.”

In the report, Gartner has included six new technology areas and profiled 41 technologies in all. The new technologies added to this year’s Hype Cycle include hybrid electric vehicles, micro-grids, machine-to-machine communication services, liquefied natural gas, biomass electricity and wind power generation. The biggest mover in the 2013 Hype Cycle is solar energy technology, which moved ahead by 17 positions into the Slope of Enlightenment “mainly as more state governments joined the solar energy bandwagon with specific policies and incentives to attract investments, and as new projects are commissioned,” said Mr. Ramamoorthy.

Similarly, the recent policy and regulations announcement by the Indian government with regards to e-waste handling (recycling and disposal) has heightened the hype around this set of technologies, leading Gartner to push this particular technology to the peak of the Hype Cycle. “We expect Indian organizations to frame their strategy for e-waste handling in line with the government regulations, leading to mainstream adoption over the next five to 10 years,” said Mr. Ramamoorthy.


Additional information is available in the Gartner report “Hype Cycle for Green IT and Sustainability in India, 2013″. Check the following link to read/download the Full Report:


Source: Gartner.


About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company that delivers the technology-related insight necessary for its clients to make the right decisions. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,800 associates, including 1,450 research analysts and consultants, and clients in 85 countries. For more information, visit


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